Super Cup Renamed Fulfil Super Cup

The season-opening event has a new name. The French National Basketball League (LNB) has announced a significant partnership with Fulfil, a company specializing in sports nutrition and protein bars, making them the new naming partner for the Super Cup, which will now be known as the Fulfil Super Cup.

As a reminder, this event, held at the iconic Roland-Garros Stadium, brings together four of the country's top men's clubs for a tournament. On Sunday, the two best women's teams will compete in the Champions' Match. This year, the event is scheduled for Saturday, September 19th, and Sunday, September 20th.

This collaboration allows Fulfil to be positioned "at the heart of a growing sport, driven by a new generation of players, practitioners, and fans." For the LNB, it signifies "the increasing attractiveness of its competitions and its ability to attract brands that perfectly align with the values of basketball."

Philippe Ausseur, President of the National Basketball League: "We are delighted to welcome Fulfil as the naming partner of the Super Cup. The synergy between our two brands is natural: the Super Cup celebrates the best performances in French basketball, while Fulfil supports athletes in achieving their goals. Together, we share the same ambition: to grow French basketball and offer an increasingly attractive event for players, clubs, and fans."

Anne-Laure Cottel, Marketing Manager at Fulfil: "We are very pleased to associate Fulfil with the Super Cup, an iconic basketball event that perfectly embodies the values of pushing boundaries, the desire to achieve goals, and enjoyment – values we champion. This partnership marks a new stage for the Fulfil brand, allowing us to establish a lasting presence in the sports world and strengthen our connection with consumers, whether they are regular athletes or simply embrace an active lifestyle."